Phil Johnston, known for his work on “Zootopia,” has been chosen to write the live-action adaptation of the iconic “View-Master” toy for Mattel Studios, Sony Pictures Entertainment, and Escape Artists. The film, inspired by the beloved 3D image toy, is set to be a family-friendly adventure appealing to all audiences.

Since its debut in 1939, View-Master has captured the hearts of both children and adults with its immersive 3D image reels, offering endless imaginative storytelling experiences. Tom McNulty, senior executive of Film at Mattel, expressed excitement about the collaboration with Phil Johnston, praising his storytelling skills and vision for the project.

Johnston, reminiscing about his own childhood fascination with View-Master, shared his enthusiasm for bringing that same sense of wonder to the big screen. The project, supported by Mattel, Sony, and Escape Artists, aims to introduce a new generation to the magic of View-Master’s world exploration.

The production will be led by Tom McNulty and Arturo Thur de Koós at Mattel Studios, with Robbie Brenner and the team at Escape Artists overseeing the creative process. Phil Johnston, recognized for his work on successful animated films like “Wreck-It Ralph” and “Zootopia,” brings a wealth of experience to the project, promising an unforgettable cinematic adventure for audiences.

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