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Strategic Additions to 193’s Team

 

Former Lionsgate sales expert Wendy Reeds and accomplished producer Ashley Stern have joined Patrick Wachsberger’s expanding production and sales company, 193. This move comes as the firm aims to enhance its indie film portfolio. The announcement was made on Friday, coinciding with the opening of Berlin’s European Film Market.

Wendy Reeds: A Proven Sales Leader

 

Reeds, who dedicated 16 years to Lionsgate and previously collaborated with Wachsberger during his tenure as motion picture group chairman, steps into the role of Executive VP of Sales. Throughout her time at Lionsgate, she managed international licensing for blockbuster franchises like John Wick and The Hunger Games, while also leading the studio’s expansion into Asia through strategic partnerships with Hunan TV and iQIYI.

Ashley Stern: Creative Visionary

 

Stern, now serving as Executive VP, Head of Creative Affairs, continues her partnership with Wachsberger that began in 2019 at Picture Perfect Federation. She recently wrapped up her role as executive producer on the hit Paramount+ series The Agency, featuring Michael Fassbender, and is also producing upcoming films like Charlie Harper starring Emilia Jones and Nick Robinson.

Ambitious Growth Plans for 193

 

These appointments reflect the ambitious growth trajectory of 193, a venture backed by Legendary that Wachsberger launched following his Oscar triumph with CODA. The company is poised to develop original productions while collaborating with third-party producers, offering financing and global sales expertise for premium independent content.

Wachsberger’s Vision for 193

 

“Wendy and Ashley are two of the industry’s best, and bringing them on board at this pivotal moment boosts my confidence in what 193 can accomplish,” stated Wachsberger. “There’s a remarkable opportunity for 193 in the global production and sales arena to curate an industry-leading slate of premium films for audiences worldwide.”

Direct Reporting Structure

 

Both executives will report directly to Wachsberger as the company accelerates its lineup of theatrical features aimed at global audiences.

Reeds’ Enthusiasm for the Future

 

“I am thrilled to join 193 at this crucial juncture,” expressed Reeds. “As the company rapidly expands and positions itself as a global leader in independent film, it’s an honor to collaborate with Patrick, who has a rich and well-deserved legacy in our industry. I look forward to supporting him during this exciting growth phase for 193.”

Stern’s Commitment to Quality Content

 

Stern added, “It has been a great joy and honor to work with Patrick over the past several years, and I am excited to continue our collaboration at 193. Together, we will address the strong demand for high-quality independent films, partnering with top talent and industry leaders to deliver profound, unique, and thrilling content that resonates globally.”

 

 

Persons

Wendy Reeds, Ashley Stern, Patrick Wachsberger, Michael Fassbender, Emilia Jones, Nick Robinson

Company Names

Lionsgate, 193, Picture Perfect Federation, Paramount+, Hunan TV, iQIYI

Titles

John Wick, The Hunger Games, The Agency, Charlie Harper, CODA

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