Paramount Skydance, led by David Ellison, is set to boost its investment in content, leading to a price hike for its streaming service Paramount+. The company revealed during its Q3 2025 report that it plans to raise prices in the U.S. at the beginning of the first quarter of 2026.

Starting January 15, 2026, Paramount+ will raise prices for its Essential (ad-supported) plan by $1 to $8.99 per month, and the Premium (ad-free) plan by $1 to $13.99 per month. Annual subscription prices will also increase, with the Essential plan going up to $89.99 per year and the Premium plan to $139.99 per year.

The company, which recently announced similar price hikes in Canada and Australia, aims to enhance user experience and expand its programming offerings. Paramount Skydance’s Chairman and CEO, David Ellison, highlighted key partnerships, including a $7.7 billion deal with UFC and a $1.5 billion agreement with the creators of ‘South Park,’ which drove subscriber growth in Q3.

Despite the upcoming price adjustments, Paramount+ will remain competitively priced in the U.S. market, offering a range of popular original series, franchises, films, and sports coverage. The price increase follows Skydance Media’s acquisition of Paramount Global in August, with the last price adjustment for Paramount+ occurring in August 2024.

In 2026, Paramount plans to invest over $1.5 billion in programming, including UFC content, original productions, and expanding its film slate. As of September 2025, Paramount+ had 79.1 million subscribers, with revenue from the direct-to-consumer business growing by 17% year-over-year in Q3 2025.

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