The Paramount+ streaming service saw a growth of 1.4 million paid subscribers in the third quarter, reaching a total of 79.1 million by the end of the period. This marked an increase from 77.7 million in the previous quarter. The platform is set to raise its monthly subscription fees in the United States in the first quarter of 2026.

CEO David Ellison announced that trial members will no longer be included in the subscriber count for the current fourth quarter, resulting in a reduction of about 1.2 million subscribers. The move is aimed at enhancing user experience and expanding programming offerings for customers in the upcoming year.

Revenue in the direct-to-consumer business grew by 17% year-over-year to $2.16 billion, driven by a 24% increase in Paramount+ revenue to $1.68 billion, accounting for over 80% of the DTC business. Licensing revenue, however, decreased by 90% to $1 million. Paramount+ subscribers and average revenue per user (ARPU) both contributed significantly to revenue growth, with 10% and 11% year-over-year increases, respectively.

Despite a rise in engagement, digital advertising revenue has not reached its full potential. To address this, Paramount+ has partnered with IPG and Publicis to boost ad sales and media buying, aiming for substantial growth while refining their market strategy.

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