Netflix is presenting its planned $82.7 billion acquisition of Warner Bros. as a move that will expand opportunities for creators and generate new jobs across the entertainment industry.
During an investor call on Friday, company executives emphasized that the merger will create more chances for producers and storytellers. Ted Sarandos, Netflix co-CEO, described the deal as “pro-consumer, pro-innovation, pro-worker, and pro-creator.” He praised Warner Bros. as an “incredible creative machine” and explained that its assets would be even more valuable within Netflix’s business model.
Sarandos noted that Warner Bros.’ century-long development infrastructure addresses a key gap for Netflix, which has only been producing original content for about a decade. He said, “Their development pool has been building for 100 years. We have been in the original content business for about a decade… our deep development pool is quite shallow.” Access to Warner Bros.’ system and extensive library will allow Netflix to explore and expand established intellectual property (IP).
As an example, Sarandos pointed to the success of Wednesday, explaining that Netflix has the ability to revitalize dormant brands and introduce them to new audiences. He stated, “Prior to Wednesday, the Addams Family probably didn’t carry that much value. We have the ability to unlock storytelling and world building in ways that are even difficult to imagine today.”
Executives also highlighted that the deal will boost production activity, particularly in the United States. Sarandos mentioned that Netflix is currently the largest producer of original content in California and has recently expanded operations in New Mexico and New Jersey.
Co-CEO Greg Peters added that Netflix’s strong business will help Warner Bros. recover and grow, ultimately leading to more jobs throughout the entertainment sector. He said, “This is a healthy growing business that is going to help another business grow in a more healthy way,” and that the merger will create “more jobs across the entire entertainment industry.” Peters also noted that Netflix’s distribution and discovery tools will help Warner Bros. creators reach larger audiences and attract more fans.
Additionally, under Netflix ownership, Warner Bros. Television will continue producing content for outside buyers, a practice that Netflix itself does not follow. Sarandos confirmed, “[Warner Bros. is] quite successful at it. We want to keep that successful business operating.”
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