MAD Solutions has launched CineMAD, a new initiative to showcase acclaimed Arab films from international festivals in cinemas across the Middle East and North Africa (MENA). The program, announced at the Cairo International Film Festival, will kick off in December 2025 with screenings at three PREMIERE Cinemas locations in Cairo.

Empire Entertainment will handle distribution in the GCC and the Levant, while Filmlab will oversee releases in Palestine and Easy Distribution will manage Tunisian cinemas. More partners are expected to join soon. CineMAD will run for three months, featuring over 20 celebrated titles from Arab filmmakers, offering a new way for festival films to reach regional audiences.

The initiative will employ three release models: wide releases for high-profile titles, limited releases for critically acclaimed works in select cities, and one-night-only screenings across multiple Arab countries simultaneously. CineMAD aims to bridge the gap between festival success and local viewership, providing broad access to contemporary Arab stories on the big screen and fostering collaboration among festivals, cultural institutions, embassies, film funds, and creators to strengthen Arab cinema’s visibility and long-term sustainability.

Alaa Karkouti and Maher Diab, Co-Founders of MAD Solutions, expressed their vision for CineMAD, emphasizing the goal of creating a vibrant ecosystem for Arab films beyond the festival circuit. The program’s launch marks a significant milestone in anchoring Arab festival titles within mainstream cinema culture, with a focus on the best Arab festival films of 2025.

Ramzi Khoury, Chairman of PREMIERE Cinemas, highlighted the excitement of being the Egyptian platform for CineMAD’s inaugural edition, bringing diverse voices from the Maghreb, North Africa, and the Levant to Cairo’s film enthusiasts. Serge Zabbal, Business Director at Empire Entertainment, and representatives from Filmlab Palestine and Easy Distribution also expressed enthusiasm for the initiative, underscoring the importance of making quality indie films accessible across the region and celebrating authentic Arab voices on screen.

Omar Khalil, Project Manager of CineMAD, emphasized the program’s role in integrating Arab indie and festival films into everyday cinema culture, aiming to inspire emerging filmmakers to share their projects with a wider audience. The December 2025 rollout will feature a curated selection of films from various Arab countries, including special events like “Drop The Beat” in Cairo, merging cinema with the region’s music scene.

The full CineMAD lineup includes a diverse range of films from Palestine, Egypt, Saudi Arabia, Sudan, Tunisia, Lebanon, Algeria, and more, promising a rich cinematic experience for audiences across major Arab cities.

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