Luma AI has introduced ‘Ray3 Modify’, a next-generation hybrid-AI workflow now available within its ‘Dream Machine’ platform. Released on December 18, 2025, this model allows studios and brands to enhance real-life actor performances with AI while maintaining 100% adherence to the original motion, eye line, and emotional delivery. The tool addresses the critical need for predictability and continuity in professional film and advertising production pipelines.

The ‘Ray3 Modify’ update features four major advancements: precise start and end keyframes for transitions, a ‘Character Reference’ tool to lock likeness and costumes across clips, and a reworked video pipeline that respects physical logic. CEO Amit Jain stated that the model “blends the real world with the expressivity of AI,” allowing directors to film once and then infinitely reshape environments or cinematography in post-production.

Available for professional buyers and creative professionals, the model supports high-fidelity 16-bit HDR exports. This development reduces the need for costly physical reshoots by enabling digital talent to be repositioned in any location imaginable. Luma AI continues to lead the AI video sector, recently expanding its global reach with a new international office in London to support UK and European studio partnerships. (USA)