Creative Artists Agency (CAA) Brand Management (the buyer) announced an agreement to acquire brand licensing agency Beanstalk (the seller) on November 19, 2025. This M&A deal creates the world’s largest brand development and licensing agency, significantly consolidating the sector’s supply chain for brand extension services. Financial terms were not disclosed.

Beanstalk, founded in 1992, specializes across various categories, including entertainment, gaming, food and beverage, and consumer packaged goods. Perry Wolfman (CEO, CAA Brand Management) and Noah Gelbart (President) highlighted the combined entity’s deeper category expertise and broader global footprint.

The integration means Beanstalk will become part of CAA Brand Management. Allison Ames, Beanstalk’s CEO, will transition to become Co-President of the merged division, ensuring leadership continuity for key clients like P&G and Kellogg’s. The move is intended to unlock new revenue streams for brand owners globally. (USA)

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