Seventeen, the popular K-pop group, has released a new music video for their song “God of Music” featuring a unique collaboration with The Smurfs. The animated video, produced by Cosmos Maya in India, blends computer-generated Smurfs into real-world scenes, similar to recent Smurfs feature films.

In the video, members of Seventeen join the Smurfs in their animated world, appearing as blue, Smurf-like versions of themselves. This partnership continues a trend where classic animated brands team up with major music acts to stay relevant in pop culture.

Véronique Culliford, president of Peyo Company, explained that the collaboration reflects the Smurfs’ original themes of joy and friendship, while also connecting the brand to today’s digital culture where music videos are key cross-media experiences. She noted, “This collaboration is built around joy and friendship, echoing the Smurfs’ original purpose of bringing more laughs, joy, and togetherness to the world.”

Pledis Entertainment, which manages Seventeen, highlighted that both groups share values of positivity and unity. The company stated that the project aims to amplify these messages globally and encouraged fans to follow the collaboration as it develops.

The companies plan to expand this partnership into consumer products by 2026, signaling a broader strategy to engage fans across different platforms and formats, rather than a single promotional event.

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.