Journey, a multidimensional experience agency, has acquired DimensionStudio, a UK-based creative technology company known for its work in virtual production for film, television, animation, and live experiences.

This move supports Journey‘s strategy to enhance its design capabilities across various media and better serve both audiences and partners. The agency is recognized for projects such as immersive storytelling at the Empire State Building, reimagining opera with The Adventures of Kavalier & Clay, enhancing guest experiences at Sphere, and developing urban destinations like Qiddiya.

By bringing Dimension into its portfolio, Journey gains a UK base, expanded international reach, and additional production resources. The acquisition also strengthens Journey‘s focus on experience-led innovation by integrating Dimension‘s advanced technology and expertise.

Together, the combined teams plan to develop new immersive experiences, including digital humans and spatial storytelling, aiming to drive further innovation in the industry.

For over a decade, Dimension has been a leader in real-time production for films, immersive media, and live events. The studio is recognized for its use of real-time technologies, production tools, and artificial intelligence (AI), particularly its Unreal Engine-driven and AI-enabled animation workflows. These tools help accelerate production, enable virtual environments, and support collaboration for creative teams.

Dimension has contributed to major projects such as Those About To Die for Amazon, Masters of the Air for Apple TV+, Here directed by Robert Zemeckis, Wicked (parts 1 and 2) for Universal Pictures, and Time Bandits by Taika Waititi. The studio’s live division has also worked with international artists like Röyksopp and Floating Points, and at events including the Glastonbury Festival.

The acquisition was supported by private equity firm Growth Catalyst Partners (GCP), which invests in technology-driven creative businesses. Additionally, Journey has established a new lending relationship with Eldridge, an asset management and insurance holding company.

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