Jackie Brenneman has been appointed as the new president and chief executive officer of the Independent Film & Television Alliance (IFTA), the organization behind the American Film Market. She will take over from Jean Prewitt, who is stepping down at the end of the month after 25 years of leadership.

Brenneman brings extensive experience from her nearly ten years at the National Association of Theatre Owners (NATO), where she advanced to the roles of Executive Vice President and General Counsel. Most recently, she served as CEO of Attend, a theatrical marketplace that connects independent filmmakers with exhibitors to broaden distribution opportunities. She is also a founding partner of The Fithian Group.

“Jackie brings industry insight, legal and lobbying expertise, and a proven record of guiding complex membership organizations,” said Paul Bales, chairperson of IFTA and partner & COO at The Asylum. “Her understanding of the intersection between business, public affairs, and creative communities, along with her experience navigating the rapid changes in our industry—especially for independent companies—makes her exceptionally qualified to lead IFTA and AFM into the future. We look forward to working closely with her.”

Brenneman commented, “This is a pivotal moment for the independent film and television community, which has always been defined by risk-taking and innovation. As the industry experiences rapid transformation—through consolidation, new financing structures, and evolving models of production and distribution—independents are uniquely positioned to shape new paths forward and lead the next phase of change.”

Bales also expressed gratitude to Jean Prewitt, stating, “On behalf of the Board, I want to sincerely thank Jean Prewitt for her extraordinary leadership over the past 25 years and for the profound impact she has had not only on IFTA, but on the independent industry as a whole.”

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