Hasbro Expands Magic: The Gathering into Film and TV Universe

Hasbro is embarking on an ambitious journey to create a universe inspired by its iconic Magic: The Gathering game. In collaboration with Legendary Entertainment, the toy giant aims to develop a shared universe that will encompass both film and television. The initial focus will be on adapting the game into a feature film.

The Legacy of Magic: The Gathering

Launched in 1993 by Wizards of the Coast, Magic: The Gathering was the first trading card game in the world and quickly became a global sensation. It became a staple in schools during the 1990s and inspired numerous conventions. After acquiring Wizards of the Coast in 1999, Hasbro reports that the game has attracted over 50 million players, thanks to its engaging characters, imaginative worlds, and the intricate strategy it demands.

Vision for a Multimedia Universe

“We take pride in being thoughtful stewards of beloved intellectual properties, and there’s no better example than Magic: The Gathering,” stated Legendary’s chairman of worldwide production. “Together with the talented team at Hasbro, we are eager to craft a multimedia universe that excites long-time fans while attracting a new audience.”

Legendary’s Proven Track Record

Legendary has successfully transformed several well-known brands into franchises, including Godzilla vs. Kong and Dune, both of which span film and television. The company is also behind Netflix’s Enola Holmes films and is set to release a Minecraft movie featuring Jason Momoa, produced in partnership with Warner Bros.

Current Projects and Future Potential

Hasbro is already developing a Magic: The Gathering television series at Netflix, led by Terry Matalas, the showrunner of Star Trek: Picard. Additionally, a decade ago, 20th Century Fox attempted to establish a film universe with producer Simon Kinberg, but that initiative ultimately did not materialize.

A Strategic Partnership

“This partnership is both exciting and complementary, merging one of the world’s most iconic brands with a proven powerhouse,” said Zev Foreman, head of film at Hasbro. “Magic: The Gathering has inspired generations of epic storytelling and world-building. It aligns perfectly with Legendary’s diverse approach to marquee intellectual properties, and we are thrilled to collaborate on creating an entirely new universe for Magic: The Gathering.”

Persons

Zev Foreman, Terry Matalas

Company Names

Hasbro, Legendary Entertainment, Wizards of the Coast, Netflix, 20th Century Fox, Warner Bros

Titles

Magic: The Gathering, Godzilla vs Kong, Dune, Enola Holmes, Minecraft

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