Green Gold Animation has introduced its own Free Ad-Supported Streaming Television (FAST) channel, called Green Gold TV. This new 24/7 channel is now available on several major connected TV and streaming platforms, including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV. The company plans to add more distribution partners in the coming months.

With this launch, Green Gold Animation becomes one of the first established Indian studios to enter the FAST channel space, a growing format that is changing how viewers access entertainment on connected TVs. Green Gold TV will offer a variety of full episodes and animated movies in Hindi, aimed at children and families across India.

• The channel features popular titles such as Super Bheem, Mighty Raju, Chorr Police, Krishna Balram, Luv Kushh, Maha Ganesha, and Vikram Betal.
• All content is available free of charge and supported by advertisements.

Rajiv Chilaka, founder and CEO of Green Gold Animation, stated that the television industry is undergoing significant change, with FAST channels offering a new way for audiences to enjoy content. He emphasized that Green Gold TV will bring the studio’s original Indian stories directly to homes across the country, providing free and seamless entertainment for families.

Industry estimates suggest that the number of connected TV households in India could surpass 150 million in the next few years, presenting new opportunities for both content creators and advertisers. Unlike traditional subscription-based streaming services, FAST channels provide a continuous, TV-like viewing experience over the internet, supported by ads.

The launch of Green Gold TV marks a significant step in the studio’s digital strategy, aiming to reach wider audiences through innovative formats and technology. The channel operates separately from YouTube, offering long-form episodes and curated movies for an uninterrupted, high-quality experience. Programming includes 22-minute episodes and 60-minute feature films, catering to both young viewers and families watching together.

Set to launch in December, Green Gold TV will start with six major titles and plans to expand its content library with new intellectual properties and original shows. This move also creates new advertising opportunities while delivering safe, accessible, and premium entertainment to viewers.

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