As is evident from the monthly trends monitored by Vitrina globally for Film+TV Productions that were commissioned, greenlit or financed – the last 3 years have been turbulent and eventful – to say the least! A quick summarized view would be:

2022: A year of extremes—an early-year “revenge production financing” surge fueled by post-COVID recoveries, followed by a sharp market correction on Wall Street’s market-cap reset for entertainment companies, leading to widespread budget tightening.

2023: Marked by Hollywood strikes, which froze scripted productions in the US & UK, forcing many studios to pivot toward unscripted content and international markets to keep productions moving.

2024: A year of stabilization with no major peaks, but regional surprises—Japan, ANZ, Germany, and Brazil saw production spikes, while broadcasters continued scaling back commissioning amid shifting business models.

Jan–July 2025: Early 2025 shows signs of divergence in regional momentum. Europe is proving more resilient, with production activity heating up and a clear surge sustained over the last three quarters—highlighted by a February spike in the UK driven by screenings and Upfronts that boosted announced slates. The gap between Americas and Europe has narrowed, as US production remains comparatively subdued. However, Canada emerged as an exception in this period, with significant activity in June—driven in part by companies converging for Upfront events and bolstering their originals slate. Compared to Jun’25, Netflix emerged as the leader in Jul’25 commissioning new projects

Insights on Production Transaction Volumes
July’ 25 vs. June’ 25

Methodology: Vitrina monitors projects worldwide across all stages of the content lifecycle—development, production, post-production, and release—on a daily basis. We track various transactions and deal activities related to content financing, commissioning, co-productions, green-lighting, as well as early stage (content development) and late stage (licensing). These transactions between production houses, distributors, streamers, and broadcasters enable us to gain valuable insights into industry trends, key players, buyer behavior, and the specializations of production companies. Our monthly Film+TV productions chart serves as a bellwether of production financing and industry health.

Below are the key highlights for July Film+TV Production Volumes:

• Global Production Trends:Production activity saw a modest lift from last month, with APAC and EMEA driving the momentum. Graphic novel adaptations emerged as a growing category, adding creative variety to global slates.
  • Scripted content edged up from 77% to 78% share of all tracked productions.
• Regional Highlights (comparing Jun ’25 vs. Jul ’25):
• • EMEA: +7% growth, reflecting strong commissioning activity across multiple markets.
  • APAC: +33% increase, powered by both emerging and established production hubs.
  • Americas: Slight decline, influenced by slower greenlights in certain key markets.
  • Gains in APAC and EMEA more than offset the softness in the Americas, keeping global output on a modest upward trajectory.

• Genre and Language Trends: Between Jun ’25 and Jul ’25, English-language productions dropped from 58% to 49% of total output, while German and Spanish titles both rose to 7%, reflecting an uptick in non-English commissioning. Scripted content inched up from 77% to 78%, while Unscripted declined from 23% to 22%, indicating a continued preference for narrative-led formats.
• Top Players Overall: In July ’25, Netflix moved to the top position, overtaking Prime Video, which slipped to second place.  Channel 4 rose sharply into the top three, while several Canadian players from the previous month, including Crave, CBC, and Bell Media, dropped out entirely from the Top-5. The month also saw a wave of new entrants not present in June’s leaderboard —ZDF, Channel 5, Hulu, Lifetime, NTV Mir

Within AMERICAS:  July saw Netflix move into the top position, pushing Prime Video to second place, while Disney+ secured a spot in the top three. Hulu and Apple TV+ entered the leaderboard alongside Hallmark Channel, replacing Canadian companies like Crave, CBC, and Bell Media.

Language trends shifted toward greater diversity, with English declining slightly while Spanish and Portuguese gained share. Comedy grew in prominence, edging ahead of documentary, while thriller made an appearance in the genre mix. Scripted content strengthened its lead, increasing its share by two points, reinforcing the region’s preference for narrative-driven productions despite a softer overall output.

Within EMEA: Productions increased in July’25 by 7%. July saw Netflix climb to the top position, with Prime Video moving down to third (was leader in Jun’25) and Channel 4 securing the second place. UKTV and Channel 5 joined the leaderboard, replacing Warner Bros. Discovery EMEA and RTVE from the previous month.

Language share shifted notably toward German, which made strong gains, while English saw a slight decline. Drama remained the dominant genre, with incremental growth, while Reality rose to overtake Comedy and Documentary. The Scripted-to-Unscripted split held steady, underscoring the region’s consistent preference for scripted formats.

Within APAC: Productions increased in July’25 by 33% vs. Jun ’25. July’s activity in APAC reflected a shift in both language and genre dynamics. Japanese maintained its lead, while English saw a noticeable drop in share as Hindi gained ground. Drama’s share declined, with Animation and Action gaining prominence. Scripted formats remained overwhelmingly dominant, though with a slight dip compared to June.