The Walt Disney Company has entered a three-year partnership with OpenAI that will allow its well-known characters to appear in videos created with OpenAI’s Sora AI video generator. As part of the agreement, Disney is also making a $1 billion equity investment in OpenAI.

Launched in September, Sora enables users to create short videos using simple text prompts. With this new collaboration, users will have access to over 200 animated, masked, and creature characters from Disney, Marvel, Pixar, and Star Wars. This includes costumes, props, vehicles, and more. Characters available will include Mickey Mouse, Ariel, Belle, Cinderella, Baymax, Simba, and characters from films such as Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, and Zootopia.

Users will also be able to use animated or illustrated versions of Marvel and Lucasfilm characters, including Black Panther, Captain America, Deadpool, Groot, Iron Man, Darth Vader, Han Solo, and Stormtroopers. These characters will also be available in ChatGPT Images, a feature that lets users create visuals from text prompts. Disney clarified that the agreement does not cover the use of talent likenesses or voices.

Disney CEO Bob Iger stated that the company aims to extend its storytelling through generative AI while protecting creators and their work. Disney will also become a major customer of OpenAI, using its APIs to develop new products, tools, and experiences, including for Disney+.

OpenAI CEO Sam Altman expressed enthusiasm for the partnership, highlighting the opportunity to expand how people create and experience content. He emphasized that the agreement demonstrates how AI companies and creative leaders can collaborate to promote innovation and respect creativity.

Recently, Disney has taken legal action against other AI platforms, including a lawsuit against Midjourney and a cease-and-desist letter to Character.AI, to protect its intellectual property. The new agreement with OpenAI shows that Disney is open to working with AI platforms under specific terms.

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