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Disney+ has expanded its collaborations by forming new deals with prominent broadcasters in Western Europe. Following agreements with ITVX in the UK and ZDF in Germany, Disney has now partnered with Spanish media group Atresmedia, offering Spanish-language content to Disney+ subscribers in Spain.

The partnership with Atresmedia allows Disney+ to provide over 300 hours of popular Spanish content, including the renowned series Money Heist, to its subscribers. This move reflects a growing trend of streaming services seeking to engage with audiences of local broadcasters, particularly in Western Europe.

In a similar fashion to the ZDF partnership, where Disney+ offers a wide range of content from ZDF’s library in Germany, Austria, and Switzerland, the Atresplayer Hub within the Disney+ app will showcase streaming originals and Antena 3 series for Spanish viewers.

The collaboration with ITVX, known as ‘Taste of Disney+/ITVX,’ enables users of both platforms to access selected titles from each other, such as Disney+ originals Andor and The Bear. This strategic partnership aims to attract a diverse range of subscribers, with Disney targeting older viewers through ITVX and ITVX appealing to younger audiences through Disney content.

Analysts suggest that these content-sharing agreements not only benefit Disney by expanding its reach to new consumers but also provide recognition and exposure for the partnered broadcasters on the Disney+ platform.

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