At its annual Global Tech & Data Showcase during CES in Las Vegas, Disney+ announced plans to introduce vertical video content to its streaming platform later this year. This new feature will offer short-form videos in a format similar to those found on platforms like TikTok and Facebook Reels.

In December 2025, Disney shared news of a partnership with OpenAI to enable user-generated shorts featuring Disney’s iconic characters on Disney+. These shorts are expected to be part of the upcoming vertical video experience, which will initially launch in the United States.

ESPN, Disney’s sports network, successfully entered the vertical video market in summer 2025 with the introduction of ‘verts’ in the ESPN app, providing users with a new way to view sports highlights.

Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, commented, “We know that mobile is an incredible opportunity to turn Disney+ into a true daily destination for fans, so that’s exactly what we’re going to do. Over the next year, we’re introducing vertical video experiences on Disney+, bringing all the short-form Disney content you want into one unified app.”

Teague added that these experiences will continue to evolve, with plans to explore various formats, categories, and content types. The goal is to create a dynamic feed tailored to user interests, including sports, news, and entertainment, refreshed in real time based on recent activity.

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.