A new subscription model will focus on lifestyle content, including food and fitness.

CNN’s CEO, Mark Thompson, has announced significant transformations for the 45-year-old news organization, which include the introduction of a new streaming service, a revamped digital presence, and enhanced subscription options. These changes are part of a $70 million investment by CNN’s parent company, Warner Bros. Discovery, aimed at digital modernization.

As part of this restructuring, CNN will be laying off approximately 6% of its workforce, translating to around 200 jobs. However, Thompson reassured employees that new roles will emerge as the company shifts its focus, with the overall workforce expected to stabilize by the end of the year.

“Our objective is straightforward: to realign CNN’s focus towards the platforms and products where audiences are gravitating, ensuring CNN’s future as one of the world’s premier news organizations. In today’s climate, high-quality, fair-minded, and trustworthy news sources are more crucial than ever. This challenging yet necessary transformation is essential for us to continue providing that service.”

The network’s restructuring will also feature a revamped weekday show lineup, set to debut in March.

In addition to these programming updates, CNN plans to further invest in its digital strategy to expand its subscriber base. Last year, CNN launched a $3.99 monthly subscription for select articles and intends to introduce additional subscriber products, including its first lifestyle-focused digital offering.

Thompson also revealed plans for a new streaming service that will complement the existing CNN Max. While specific programming details remain undisclosed, Thompson acknowledged that Max does not fully address the future of the traditional CNN experience.

These developments come in the context of broader challenges faced by major news networks, such as declining viewership and revenue, as audiences increasingly turn to digital platforms. CNN had previously cut 100 jobs last summer, representing 3% of its workforce, as part of an earlier reorganization.

Thompson emphasized that the restructuring is aimed at ensuring CNN’s competitiveness and financial viability. “This difficult but necessary process will position CNN to continue delivering high-quality, trustworthy news to audiences in a rapidly evolving media landscape,” he asserted.