Amazon has introduced a new AI-powered feature for Fire TV that allows users to jump directly to specific scenes in movies on Prime Video by describing them to Alexa+.

With this update, viewers can simply tell Alexa+ details about a scene—such as an actor’s name, a character, or a memorable quote—and the system will locate and play that exact moment. For example, users can say, “Jump to the scene in Mamma Mia where Sophie sings ‘Honey Honey’,” or “Jump to the scene where Deloris Jordan says ‘a shoe is just a shoe until my son steps into it’.”

Alexa+ can identify the movie even if the title is not mentioned, using visual analysis and movie captions to understand characters, plot, and actions. This feature is powered by Amazon Bedrock, which provides access to generative AI models such as Amazon Nova and Anthropic Claude.

The new capability currently works with thousands of movie titles and tens of thousands of indexed scenes on Prime Video. Amazon plans to expand support to more movies and TV shows in the future. The feature is available for movies included with a Prime membership or those purchased or rented on Prime Video.

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