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Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.
In this episode of Vitrina Podcast, we welcome Angela Colla, Head of Business Unit, International Licensing, Content Distribution & Partnerships at Globo International Distribution.
When we were at Content Americas, we were there to show how vast our portfolio is.
We dive into the world of Globo International Distribution, a powerhouse based in São Paulo, Brazil, and a vital component of the esteemed Grupo Globo, exploring partnerships, key markets, and more. Join us for an insightful ride.
Podcast Chapters
| 00:00 | 01:00 | Introductions |
| 01:01 | 09:09 | Angela discusses Globo’s recent success at Content Americas. She also emphasizes the success of their first digital-first streaming telenovela on GloboPlay, breaking records in viewership. |
| 09:10 | 14:01 | The conversation delves into the vast content portfolio of Globo, producing 35,000 hours annually, and collaborating with independent production companies. Angela explains the importance of diverse content to cater to different audience segments. |
| 14:02 | 19:58 | The Hollywood strikes and industry changes are addressed, with Angela emphasizing the need for adaptation to new business models and technologies. The podcast explores Globo’s international expansion strategies, focusing on licensing, co-productions, and format deals. |
| 19:59 | 23:24 | Angela shares insights into Globo’s belief in the travelability of Brazilian content, citing successful international sales of telenovelas like “Brazil Avenue.” She highlights their approach to partnerships and co-productions, aiming to find the right balance for global distribution. |
| 23:25 | 31:24 | The discussion extends to Globo’s efforts in entering new markets, with a focus on Europe, Africa, and Asia. Angela mentions their recent distribution partnership with Thema in France, aiming to strengthen their presence in the Asian market. |
| 31:25 | 34:04 | The podcast concludes with Angela expressing openness to partnerships and collaborations, welcoming discussions with potential partners for various genres and types of shows. |
Co-production is not about volume. It’s about the right partner, the right content, to make it a great show for two different audiences…
About Globo International Distribution:
Globo International Distribution stands as the preeminent Latin American powerhouse in the realm of multiplatform content production. With an astonishing annual output exceeding 3000 hours in both entertainment and journalistic genres, their commitment to excellence has earned them a stellar reputation. Boasting 17 International Emmy Awards, they have consistently set industry benchmarks for the quality of their productions.
Latest from Globo International Distribution's Catalog
- Global Reach: With an extensive track record of distributing programs to over 130 countries, Globo International Distribution offers unparalleled access to a vast global audience.
- Diverse Content Catalog: Boasting more than 300 teledramaturgy titles, Globo International Distribution provides a rich and diverse catalog, catering to various genres such as drama, soap, comedy, and more.
- Industry Recognition: As a recipient of 17 International Emmy Awards, Globo’s commitment to excellence and the high quality of its productions is globally acknowledged, ensuring top-tier content for potential buyers.
- Strategic Partnerships: With a history of successful deals and partnerships with major players like Sociedad Gestora de Televisión Net TV, S.A., Sociedad Televisora Larranaga, Canal 2, TVN, and BTV Media Group, Globo International Distribution is a trusted collaborator in the industry.
- Innovative Distribution Solutions: Leveraging its expertise in various distribution types, including acquired rights, package deals, and distribution rights, Globo International Distribution offers innovative solutions to meet the evolving needs of the entertainment market.
Navigating Global Expansion with Angela Colla of Globo International
In this episode of the Vitrina Podcast, we explore the fascinating world of international content distribution with Angela Colla, the Head of International Business at Globo International. Angela delves into the strategies and innovations driving Globo’s success on the global stage, sharing detailed insights into their operations, challenges, and vision for the future.
- Vitrina: Angela, welcome! To start off, could you tell us about the core focus of Globo International and how recent achievements, like the award at Content Americas, reflect on your strategies?
Angela Colla: Thank you, Atul. It’s wonderful to be here. Globo International is dedicated to bringing Brazilian content to a global audience, excluding Latin America and the US Hispanic markets, where we have specific strategies. The recent award at Content Americas for our telenovela was a significant achievement for us. It not only reflects the quality of content we strive to produce but also underscores our commitment to pioneering digital-first approaches in broadcasting, which was a key factor in the success of this particular telenovela on both GloboPlay and traditional TV platforms.
- Vitrina: Congratulations on the recognition! Could you elaborate on the importance of international media events like Content Americas for Globo’s strategy?
Angela Colla: Absolutely. Events like Content Americas are crucial for us as they provide a platform to engage directly with our clients and peers, especially from the Latino market. These events kick-start our year and allow us to showcase our upcoming projects. They also serve as a venue to communicate our transformation from a traditional media company to a media-tech company, deeply embedded in technology to enhance viewer engagement. This transformation narrative is vital as it helps set the stage for discussing how we tackle challenges and innovate within the Brazilian and global media landscapes.
- Vitrina: How is Globo navigating the challenges in the global content distribution landscape?
Angela Colla: The global content distribution landscape is dynamic and requires constant adaptation. We face challenges such as rapid technological advancements that shift consumer habits and the slow pace of regulatory changes. Globo tackles these by continuously reevaluating our content production and distribution strategies. We emphasize agility and learning, ensuring that we can quickly respond to market changes and opportunities. This approach has been integral, especially in how we manage our streaming platform, GloboPlay, positioning it as a formidable competitor against global streaming giants.
- Vitrina: Could you detail the production output of Globo and how partnerships influence your strategy?
Angela Colla: Globo is prolific in content creation, producing about 35,000 hours of content annually. A significant portion of this is through collaborations with local production companies. This partnership model allows us to diversify our content offerings and tailor our productions to suit different audience preferences across multiple platforms. It’s a symbiotic relationship where we combine our extensive reach and production capabilities with the local expertise of independent producers, enhancing the cultural authenticity and appeal of our content.
- Vitrina: What strategies are in place for leveraging Globo’s content portfolio internationally?
Angela Colla: Internationally, we focus on not just selling finished shows but also adapting our successful formats to meet diverse cultural tastes. This strategy involves a nuanced understanding of each market’s preferences, allowing us to offer both ready-made content and adaptable formats. We also explore innovative business models to maximize the reach and impact of our content, ensuring that we can meet the varying demands of global broadcasters and streaming platforms.
- Vitrina: Looking towards the future, what are Globo’s plans for expanding its international footprint and collaborations?
Angela Colla: Globo is actively seeking to deepen its international footprint through strategic partnerships and co-productions. We are looking to adapt our proven content formats for different cultural contexts, making them relevant and appealing to global audiences. Additionally, we are exploring co-production opportunities that allow us to create content that resonates globally, optimizing our resources by sharing production costs and creative inputs with international partners.
- Vitrina: Finally, what trends do you foresee in global media distribution, and how is Globo positioning itself to meet these future demands?
Angela Colla: The trend towards digital platforms dominating the media landscape is clear, and consumer preferences are rapidly evolving. Globo is positioning itself as a leader in producing culturally rich, diverse content that has the potential to transcend geographical and cultural boundaries. We are focusing on storytelling that resonates universally, leveraging technology and strategic partnerships to ensure our content reaches as wide an audience as possible.
In this discussion, Angela Colla provides a comprehensive look at Globo International’s strategic initiatives and adaptive measures in a rapidly changing global media environment. Her insights underscore Globo’s commitment to innovation, strategic partnerships, and a deep understanding of cultural nuances, ensuring their content not only resonates with diverse audiences but also adapts to the evolving demands of the digital era.
