Season 2 of Beast Games is set to broaden its international appeal by featuring different content creators based on the viewer’s location. The unscripted series from MrBeast and Prime Video will showcase this localization in the first and ninth episodes of the upcoming season.

• For Spanish-speaking audiences, Argentinian creator Fede (70.9 million YouTube subscribers) will appear in the first episode.
• French-speaking viewers will see French creator Amixem (9.1 million YouTube subscribers) in the same episode.
• In episode nine, Indian YouTuber Carry Minati (45.2 million subscribers) will be featured for viewers in India.

This season, titled “Strong vs. Smart”, has also achieved a Guinness World Records title for the most macro influencer integrations in a single TV series. A total of 42 high-profile creators were invited to participate in Season 2, each receiving a VIP gift and a tour of the set and Beast City. Their behind-the-scenes content will be released during the season’s launch window.

“Strong vs. Smart” premieres on Prime Video on January 7, with new episodes released weekly. As with the previous season, the winner will compete for a $5 million prize, with an additional $15 million in cash and prizes available.

This approach to localization follows earlier efforts in the industry, but Beast Games stands out by leveraging a roster of creators with massive global followings, making the competition even more engaging for audiences worldwide.

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