Konami Cross Media NY, which oversees the Yu-Gi-Oh! brand outside of Asia, has entered into a new licensing agreement with ITVX to bring all three seasons of the anime series Yu-Gi-Oh! Go Rush!! to viewers across the UK.

This partnership highlights the growing demand for high-quality anime content on global streaming platforms. Yu-Gi-Oh! Go Rush!!, the eighth installment in the franchise, introduces a dynamic new world and the ‘Rush Duel’ format, appealing to both new audiences and long-time fans. The story centers on intergalactic warrior Yudias Velgear and the residents of Mutsuba Town as they embark on fresh dueling adventures.

By acquiring the full series, ITVX is making a strategic move to broaden its anime offerings, reflecting the genre’s evolution from a niche interest to a mainstream entertainment force.

• “Anime has become a major part of global entertainment, and Yu-Gi-Oh! is a big part of that story. We’re excited to team up with ITVX to bring the newest series to fans in the UK,” said Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY.
• “Yu-Gi-Oh! has a passionate fan base in the UK, and Yu-Gi-Oh! Go Rush!! represents an exciting new chapter for the franchise. We’re thrilled to be partnering with Konami Cross Media NY to make the full series available on ITVX for our viewers to enjoy,” added Darren Nartey, Head of Acquisitions at ITVX.

With a legacy spanning over two decades and more than 1,000 episodes across its various series, the Yu-Gi-Oh! franchise offers a substantial library of evergreen content, making it a strong addition to streaming platforms like ITVX.

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