Dolby Laboratories is partnering with NFM (Nebraska Furniture Mart) to launch the first-ever Dolby Home Experience at NFM’s The Colony location. The new retail space opens on Saturday, December 6, and aims to give shoppers a hands-on look at how Dolby Vision and Dolby Atmos can enhance movies, music, sports, and games at home.

The Dolby Home Experience is designed as an interactive environment where visitors can explore the latest TVs, soundbars, and devices from top brands. Guided by Dolby-trained experts, guests can experience the vivid visuals of Dolby Vision and the immersive sound of Dolby Atmos in a setting that feels like a real home.

Ketrina Dunagan, head of Americas marketing at Dolby, said the launch marks a shift toward experience-driven retail, allowing consumers to see firsthand the impact of Dolby’s technologies. Robert Kincheloe, store director at NFM, added that the new space offers Dallas-Fort Worth customers a unique way to try out premium entertainment products and receive expert guidance.

Dolby and NFM will celebrate the opening with a two-day grand launch event from December 6 to December 7. The event will feature interactive demonstrations, exclusive offers, giveaways, and opportunities for visitors to test Dolby Vision and Dolby Atmos technology.

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