Microsoft Advertising has introduced its Image Animation tool, an AI-driven innovation designed to transform static images into dynamic video advertisements. This development provides a powerful, automated solution for advertisers to repurpose existing assets, enhancing content creation efficiency across the digital advertising supply chain.

The tool, currently in a global pilot (excluding mainland China), is integrated within Microsoft’s Copilot in the Advertising Platform and is accessible through Ads Studio’s video templates. It utilizes AI-powered templates to apply engaging animations to static images without requiring significant technical expertise or investment.

This strategic move addresses the rising dominance of video content in digital marketing, allowing advertisers (sellers) to scale their campaigns seamlessly across Microsoft’s network of premium video publishers and online placements, thereby boosting engagement and cost efficiency. (USA)

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