Little Dot Studios, part of All3Media, has launched Channel Intelligence Partner (ChIP), a proprietary platform designed to enhance YouTube channel performance. ChIP aims to provide faster insights, deeper optimization, and better strategic decision-making for over 800 entertainment, sports, and consumer brand channels managed by Little Dot Studios, which collectively receive more than 6.5 billion organic views each month.

The platform was created to offer detailed, actionable insights layered over YouTube’s native analytics. It helps Little Dot teams maximize the performance of both their partner channels and their 135 owned and operated channels. ChIP consolidates billions of data points into a single system that interprets and translates data into practical actions, specifically tailored for digital publishing and audience engagement.

ChIP includes a suite of tools that enable Little Dot’s teams to quickly identify opportunities and improve performance at scale. It provides insights beyond what standard YouTube analytics can offer, allowing teams to better understand platform nuances and optimize content more effectively.

Wayne Davison, Chief Revenue Officer at Little Dot Studios, explained, “ChIP is a major step forward for us. Built by YouTube experts for YouTube experts, it gives our teams and partners a distinct advantage in understanding, growing, and optimizing channels that host some of the most popular content. With YouTube’s algorithms constantly evolving, having real-time, detailed intelligence is essential for quick adaptation. ChIP is an internal system, and its positive impact on our results is already evident.”

Graham Swallow, Director of Data and Tech Product at Little Dot Studios, added, “We developed ChIP because existing tools didn’t meet the scale or depth of our YouTube strategies. It centralizes everything from fine-tuning signals to revenue-impacting alerts, making insights that were once too complex or time-consuming much easier to access. By keeping ChIP internal, we ensure our clients benefit from a unique technology built by top YouTube experts, tailored for channels with extensive content libraries and growth ambitions.”

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