Xperi, a company specializing in entertainment technology innovations, has appointed Matt Milne as the President of TiVo Ads, alongside his role as Chief Revenue Officer. The TiVo Ads team, comprised of Xperi executives and new talent from top companies like Samsung Ads, Paramount, and CBS, is focused on expanding the company’s global digital entertainment monetization platform.

The move to appoint Milne underscores Xperi’s commitment to enhancing cross-platform monetization opportunities, particularly with the success of the TiVo One advertising platform, which boasts over 4.8 million monthly active users and strategic partnerships with industry leaders such as Comscore and Titan Ads.

Xperi’s CEO, Jon Kirchner, expressed confidence in Milne’s ability to drive advertising sales efforts and capitalize on the growing global footprint of the TiVo One platform. Milne himself highlighted the unique reach and data capabilities of TiVo Ads, positioning the team for success in the digital entertainment advertising landscape.

With a focus on Pay TV and Connected Television environments, TiVo Ads offers diverse advertising opportunities and a robust metadata solution for precise program identification. Recent collaborations with audio media companies in the US and UK further demonstrate TiVo Ads’ commitment to targeted advertising, including trials on the DTS AutoStage platform used in millions of vehicles worldwide.

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.