During the only streaming panel at AFM, experts highlighted the complexities of distribution in the OTT era. The panel included moderator Lise Romanoff from Vision Films, David Rimawi from The Asylum, Shaked Berenson from Studio Dome, Lauren Farbstein from Samuel Goldwyn Films, and Mike Messina from Blue Harbor Entertainment.

David Rimawi, a partner at The Asylum, shared insights on the unpredictable nature of success in today’s streaming landscape, emphasizing the importance of timing and audience engagement. The panel explored various strategies for digital distribution, including leveraging social media, niche platforms, and marketing campaigns to maximize visibility and revenue.

Experts like Lise Romanoff and Mike Messina discussed the challenges of determining the value of content in the digital distribution realm, emphasizing the need for constant analysis and strategic pricing. Lauren Farbstein highlighted the importance of timing and platform selection, while Shaked Berenson emphasized the significance of understanding the market and tailoring distribution strategies to fit specific genres and platforms.

The discussion also touched on the evolving nature of audience preferences and the impact of marketing tactics on content visibility. Despite the uncertainties in the industry, experts stressed the importance of strategic planning, audience engagement, and adaptability in navigating the competitive streaming landscape.

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