Featured MEdia
Supply Chains

Financing in film and TV isn’t slowing down — it’s shifting. Studios are retrenching, streamers are risk-off, and traditional equity is harder to come by. Yet independents like BondIt Media Capital — a financier that has deployed $500M+ across features, docs, and series — are still showing how projects get made.

🔒 What makes this special: These insights don’t typically reach the public domain. These are closed-room conversations financiers have with producers and distributors — and Vitrina is bringing that intel directly to you.

From their vantage point, three clear signals are shaping the 2025 financing landscape.

1. Shooting Local? Say Goodbye to Financing

What’s happening: BondIt expects more than half of its projects this year to shoot outside the U.S. Incentive-rich territories — Canada, Eastern Europe, Latin America — are drawing producers who want to stretch budgets and secure reliable partners.

Why it matters: It’s no longer enough to pitch a strong creative package. A viable financing plan must show where you’ll shoot and how incentives will reduce the effective budget. Service companies anchored in those markets gain a strategic edge.

Key takeaway: Global production isn’t a trend — it’s the baseline layer of financing.

2. Inflated Budgets = Instant Rejection

What’s happening: BondIt turns down projects where budget and market demand don’t align. A $20M film that buyers will only price at $5M won’t move forward. Misalignment between budget and realistic sales is the fastest way to lose financing.

Why it matters: Distributors and streamers aren’t rewarding overspend. Producers need solid comps and sales estimates to convince financiers. Market discipline, not inflated ambition, now decides who gets funded.

Key takeaway: Budgets must fit buyer appetite — or they won’t survive first pass.

👉 Insider access you won’t find anywhere else: BondIt is one of the most active independent financiers in Hollywood, yet they rarely open up publicly about their decision-making lens. In this exclusive Vitrina podcast, they share the real signals shaping 2025 financing.

🎧 Listen to the full conversation here →https://vitrina.ai/blog/film-financing-helderman-ft-bondit-media-capital

Why Soft Money Is the Real Deal!

What’s happening: Equity is tighter, but rebates, tax credits, and subsidies are filling the gap. BondIt views incentives as the cornerstone of the capital stack, not a side benefit.

Why it matters: Producers who secure incentives early instantly gain credibility. Distributors benefit from lower-risk, pre-sold projects. For service providers in incentive-rich territories, this shift translates into steady deal flow.

Key takeaway: Incentives aren’t extra — they’re often what makes or breaks the deal.

So What?

Film and TV projects are still moving forward, but the financing stack looks different:

• Global incentives are foundational.
• Budgets are under tougher scrutiny.
• Soft money fills the equity gap.

For producers, it means entering financing talks with structure, comps, and incentive plays in hand.
For distributors and service providers, it’s about positioning where the money — and the projects — are headed.

Classified industry intel, unlocked by Vitrina: These aren’t insights you’ll read in the trades. They come straight from dealmakers who usually stay off-record. Vitrina makes them accessible so you can move ahead of the market.

👉 Track these shifts in real time with Vitrina’s Global Film + TV Projects Tracker.