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Volvo Cars and Plaza Sésamo Drive Campaign for Responsible Mobility

Karla Souza and characters from Plaza Sésamo will headline the latest campaign from Volvo Cars, aimed at educating children, families, and younger generations about key concepts such as electrification, safety, and sustainability. The campaign features Karla Souza, who partners with beloved characters from Plaza Sésamo, as a part of an educational initiative promoting responsible mobility.

This campaign includes videos wherein Karla Souza and the Plaza Sésamo characters simplify complex concepts into relatable messages for families. One such video features Elmo and the Cookie Monster enjoying a picnic with Souza, during which she explains how energy fuels both our bodies and vehicles. In another instance, Elmo describes wearing a seatbelt as akin to receiving a hug.

“Volvo Cars Mexico believes the path to real change begins with knowledge. Our aim is to ensure topics such as electrification, safety, and sustainability transition from distant concepts to shared learnings within households. By encouraging families to discuss these matters from childhood, we pave the way for the future we all envision. Who better than the friends from Plaza Sésamo to help impart these important lessons to kids and families?” stated Dante Martínez, Director of Marketing and Public Relations for Volvo Cars Mexico.

EXPANSION OF THE CAMPAIGN IN LATIN AMERICA

The launch of this initiative will first take place in Mexico, with plans for expansion to other Latin American countries including Costa Rica, Guatemala, Peru, Argentina, Uruguay, Dominican Republic, Panama, Trinidad and Tobago, Chile, Ecuador, Paraguay, Colombia, and Puerto Rico.

The video segments will be available on Volvo Cars’ digital platforms and, to a limited extent, in additional media outlets and on Aeroméxico flights.

PARTNERSHIP WITH PLAZA SÉSAMO

For Sesame Workshop, the organization behind Plaza Sésamo, this collaboration aligns with their vision for education and community: “We are excited to participate in a campaign that promotes environmental stewardship and responsible driving habits. The vision of Plaza Sésamo is to help children grow strong, smart, and kind. Collaborating with Volvo exemplifies how we can nurture community responsibility and better care for our planet from a young age,” remarked Polo Valdés, Senior Regional Director responsible for Sesame Workshop’s operations in Latin America.

COMMITMENT TO SUSTAINABILITY

This campaign underscores Volvo Cars’ role as a proponent of responsible mobility solutions. A notable example is the introduction of the Volvo EX30, their compact, fully electric SUV, constructed from recycled materials, emissions-free during operation, and designed with Scandinavian efficiency in mind.

Persons: Karla Souza, Dante Martínez, Polo Valdés

Company Names: Volvo Cars, Plaza Sésamo, Sesame Workshop, Volvo Car México, Aeroméxico

Titles: EX30

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